Advertising in The Huntsville Times on a weekly basis gives you great reach with high frequency. Reach 146,569 high-income adults in Madison county 4.4 times with an ad in The Hunstville Times every day. reach 141,935 adults and receive 744,002 impressions throughout the entire Tennessee Valley with a seven-day schedule.

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Cash discount - None.

Payment for advertising shall be made on or before the 20th of the month following that in which advertising is published.

Payments made after (due date) may be subject to a late fee of .5% per month (6% per year).

Accounts payable in advance must be paid at time copy is presented for insertion.

MasterCard, Visa, Discover and American Express are also welcome.

ROP Rates Per Column Inch The Huntsville Times

Holidays listed below are charged Sunday rates and will be delivered mornings: New Year's Day, Martin Luther King Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Columbus Day,Veteran's Day, Thanksgiving Day, Friday, November 23rd, Monday, December 24,2007, Christmas Day, Monday, December 31, 2007.

This rate is available to you for a 90 day commitment. The more you run in any month - the lower the rate. Contract required. Requires a minimum 3 line ad run everyday.

Annual Contract Rates - Your Best Value

Repeat Discounts

1. Any ad 63 inches or larger may be repeated within 6 days (Sundays excluded) at a 35% discount on the repeat insertion.
2. Any ROP ad published Sunday may be repeated in either the Saturday before and/or Monday and/or Tuesday following at a 50% discount on the repeat insertions.
3. Any ad published in one issue may be repeated once in another section of the same issue for a 50% discount on the repeat ad.
4. Any ad published in a special section may be rerun once within 6 days (before or after) at a 50% discount on the repeat ad. (Sundays excluded).
5. Any ad published in Friday TVTimes may be rerun within 6 days (before or after) at a 50% discount on the repeat ad. (Sundays excluded) One full price ad must accompany each pickup (discount) ad.
6. Discounts are for space only.

FREQUENCY PROGRAMS

business builder rates - 2" to 20" per ad. Runs three to seven days per week - copy changes allowed.

Toma (top of mind awareness) and business builder

A specific program designed to raise your awareness among your potential customers. Ad runs three to seven times per week including Sunday Times, Wednesday Sell-It! or Madison/Limestone Spirit, TVTimes, al.com and additional days.

TOMA Rates

4" or 6" ad without copy changes. Three to seven days per week.

All Business Builder and TOMA packages include advertising in al.com, Alabama's #1 wetsite. Weekly charges for al.com are as follows and will be included in the total package price:

BUSINESS BUILDER

TOMA

GOT AN ANNIVERSARY SALE?

Any advertiser who places an anniversary ad during the month of their anniversary may double the size of their ad (one time) at no extra charge.

Sell It! - Wednesday

Rates are net, per ad

Sell-It! Church Advertising
     Per Column inch .......... $11.27
Advertisements may be repeated in Sell-It! from The Huntsville Times at $10.78 per inch or your Sell-It! contract rate, if lower .

Madison SPIRIT/Limestone Spirit

Each Wednesday

Community news and information delivering total coverage of the city of Madison and Limestone County.

Advertisements may be repeated in the Madison/Limestone Spirit from The Huntsville Times for only 6.95 per inch.

MADISON SPIRIT/Limestone SPIRIT ONLY

SIGN A FREQUENCY CONTRACT FOR MORE SAVINGS

MADISON SPIRIT/LIMESTONE SPIRIT COLOR RATES

MADISON/LIMESTONE SPIRIT CHURCH ADVERTISING
     Per Column inch .......... $6.61

MADISON/LIMESTONE SPIRIT RESTAURANT PAGE
     2 column x 5 inch ad, contract required
     52 Weeks .......... $69.50/week
     26 Weeks .......... $89.60/week
     13 Weeks .......... $112.50/week

Preprinted inserts are accepted any day except Saturdays. Prices are based on tabloid inserts up to a maximum size of 11 x 11 inches. Larger sizes are charged as two pages for each page in the section. Full run preprint rates also apply to Madison/Limestone Spirit and Sell It! when used with full run of The Huntsville Times.

Full Run Rates Per Thousand

Minimum preprint insert charge is $500.00

Return and Tip-On Envelopes charged at the rate of two additional pages. Advertising in self-contained envelope will be charged at the 4 page rate plus 2 additional pages per inserted piece. No piece shall exceed the size of the envelope. Sample of the coupon envelope, with contents, must be offered before acceptance. Envelope's total external measurement shall not exceed 11 inches x 11 inches.

Fold-Out Flap - Up to 3 inches, $500. Over 3 inches, charged as two additional pages.

When making reservations, advertiser should inquire with the Classified Advertising Department for estimated press run on date of distribution.

Minimum 5 1/2 inches by 8 1/2 inches. Maximum 11 inches x 11 inches. ($15 per thousand charge for hand-inserting larger/smaller sizes.) Must be received at least 10 days prior to publication.

To avoid charges, cancellations must be made 30 days before publication.

Must be delivered prepaid to our plant on banded skids not more than 48" high. Small cards and envelopes which are normally shipped in cartons or boxes should also arrive on banded skids. These must be on our dock at least 10 days in advance of publication date. Publisher reserves the right to omit any insert arriving late.

Shipments received damaged, wet or in such condition as to complicate our ability to insert will be photographed and held for instructions from the Advertiser.

Receiving Hours:

Shipping Address: The Huntsville Times, 2317 South Memorial Parkway, at least 10 days in advance of publication date.

Introduce a new product or improve usage of an existing product by distributing directly to the consumer through the most reliable means available, The Huntsville Times.

Saturdays Preferred. Contact the advertising director for specific rates and acceptability. Prices start at $75.00 per thousand. Minimum quantity is 10,000 pieces.

Our print & deliver program lets you direct your message with precision to households throughout the Huntsville/Madison County area. You receive 100% coverage to households in areas of distribution. Available Sunday and/or Wednesday.

Deadline is Monday, two weeks prior to insertion week.

DIRECT MAIL FOR LESS

Turnkey operation for midsize and small businesses to drive sales with direct mail. Direct mail increases customer loyalty, generate substantial profits and is measurable, cost effective, targeted and personal. Contact us today for ideas on how to generate successful direct mail strategies.

Color adds attention to and results from your advertising. Studies have shown adding color increases results up to 43% over the same black and white ad.

C0-Op Advertising

Assistance is available to help advertisers uncover co-operative money to be used in theri advertising programs. For more information on this free service or to arrange an appointment, call (256) 532-4235.

Creative Services

Experienced artists will design and execute the illustrations, maps, charts, logos and other graphics that give individuality and visual impact to your newspaper advertising. $25.00 per hour.

Electronic Ad Copies

For ads appearing in The Huntsville Times e-mail adrequest@htimes.com

Electronic Delivery

The Advertising Department has an electronic delivery system, which allows you to send camera-ready art electronically from any of several sending stations across the U.S. or your own computer. (256)532-4250

ELECTRONIC TEARSHEETS

E-Tears is a free service to our advertisers. E-tears are easily accessible by entering the following website on your computer: http://ai.presteligence.com/us/signup/ and following the simple instructions. For more information on this free service, call (256)532-4280.

Internet

The Huntsville Times can provide Internet opportunities through its affiliate al.com.

Layout and Copy

Artists and copywriters are available for developing the original concept of the advertisement or series of advertisements. This is presented to newspaper clients in the form of speculative layout(s) - either color or black & white - complete with headlines and copy.

Photography

Staff photographers offer a complete range of photographic services. This includes black & white, color, location shots and in-studio shots. Contact your advertising representative when you require professional photographs of products, individuals, store displays, store openings, etc. $15.00 in studio or $40.00 at your location.

Proof Service

This service allows you to check your ad for typographical errors and deviations from the original layout. Not intended for alterations, changes or additions of original copy. Must be submitted by proof deadline.

Research

The Huntsville Times Marketing Department maintains extensive up-to-date demographic data of all types on the MSA and ADI. Information available on request. Call (256) 532-4253 or contact your advertising representative.

Daily & Sunday

Local/State; Life (Themed Daily); Business (Daily Focus); Classified; Comics; Color Weather Page

Monday

Personal Technology in Business; Discovery in Life; Youth/Teen Pages; Extra Credit (Excellence in Academics)

Tuesday

Business of Government in Business; Health & Fitness in Life; Military Page

Wednesday

Workplace Issues in Business; Best Food Day; Madison Spirit (zoned); Limestone Spirit (zoned); Sell It! (Non-Subscriber Product); Prep Sports Pages (Basketball)

Thursday

Personal Finance in Business; GO (Entertainment Magazine); Family Issues in Life; Prep Sports Pages* (Football)

Friday

Entrepreneurs in Business; Faith & Values (Church & Religious News) in Life; TV Times (Tabloid); Autos Section

Saturday

Market Recap in Business; Home & Garden in Life; Prep Sports*

Sunday

Forum; Entertainment; Enjoy!; Neighbors; Travel; Local Real Estate; Local Jobs; Outdoors Page; Color Comics; Parade Magazine; Coupons and Other Valuable Preprinted Sections

* During the school year and season

The Huntsville Times publishes a comprehensive list of targeted, special sections and pages throughout the year. Call your advertising representative for complete information including advertising rates and deadlines.

Sun. - $50.45 per col. inch; Daily - $42.65 per col. inch.

VENDOR SECTIONS

Contact us to publish a special section about your company or organization. We write the stories and sell the needed ads, you get great exposure for your business or event. Special Rates Apply

Minimum size/depth is one inch by one column. Advertisements exceeding 18.5 inches in depth are set to occupy full column (21 inches) and charged accordingly.

Printed by TKS Offset Process: Standard Advertising Units Accepted

ROP Full Page Size

6 columns (11.694 inches) wide x 21 inches deep

CLASSIFIED FULL PAGE SIZE

10 columns (11.960 inches) x 21 inches deep

GO and TV TIMES TABLOID

9.875 inches wide x 11.960 inches deep

Macintosh Platform

Please send ad files electronically to ensure the best reproduction, Acrobat PDF files are preferred. Ads may be uploaded electronically by logging on to www.huntsvilletimes.com and accessing AD UPLOAD.

Programs accepted

Photoshop, QuarkXpress, Adobe Illustrator (turn type to outline), MultiAd Creator, Freehand (turn type to outline).

Media accepted: CD or DVD

Required: EPS files and fonts used in document. All color files need to be converted to CMYK for printing. Photographic elements at 200 dpi for newspaper, 300 dpi for magazine

HALFTONE SCREEN, PREFERRED 110 LINES

PRINTING PROCESS: ROTARY WEB OFFSET

CAP Rates

Co-op Action Plan (Multi Dealer Advertising) CAP logo and participating dealer names must appear in each advertisement, commissionable.

Legal Advertising

(10 column format)

Charity/Berevement Rate

Local Church Rates

For rates other than Friday, see Charity Rate
Churches may repeat their Friday ad on Saturday at a 25% discount from the Friday church rate.

Non-Profit Rates

This new rate is for service clubs and associations who are not charities.

Political Advertising

Lowest rate applicable with paid contract. Advertising must contain the words "paid political advertisement" and contain the name and address of

For classified standards of acceptance, please ask for complete classified rate card.

Minimum charge 3 lines

CLASSIFIED DEADLINES

Published Every Sunday

Sizes Available

Weekly, By Day of Publication
GO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday
GO is your “good Times magazine.” GO features stories on what’s happening in Huntsville, from movies to concerts to local bands, and restaurant reviews. GO has all of this and more. Closing dates are Mondays, prior to Thursday publication.

ENJOY!............................................................Sunday
ENJOY! is a weekly magazine featuring stories and information on how to make a woman's life easier. ENJOY! helps enhance the spirit, improve health and liven relations. Closing dates are Mondays prior to Sundays publication.

TVTIMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Friday
Weekly TV listings in a handy tabloid format. Contract rates are for
52 week commitment. Slightly higher for 26 week commitment.

PARADE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sunday

HOMES FOR TODAY . . . . . . . . . . . . . . . . . .Second Friday of each month.
Distributed in racks throughout Huntsville/Madison County. Published in conjunction with the Huntsville Area Association of REALTORS®. Advertising available to members of the Huntsville Area Association of REALTORS®. Closing dates are four weeks advance of publication week. Contracts available.

FROM HOUSE TO HOME™ . . . . . . . . . . . . .Semi-Monthly
From House to HOME™ is published the last Saturday in January, March, May, July, September, and November and is distributed with The Huntsville Times to selected routes in selected city zip codes. This exclusive magazine showcases area homes and features stories on home decorating, remodeling and landscaping trends. Closing dates are seven weeks from publication. Contracts available.

INITIATIVES . . . . . . . . . . . . . . . . . . . . . . . . . .Semi-Monthly.
A semi-monthly magazine published in cooperation with Huntsville-Madison County Chamber of Commerce, Initiatives is the largest direct delivered, local business to business magazine in the area.

BETTER HEALTH & LIVING. . . . . . . . . . . . .Quarterly
Better Health & Living is published the first Tuesday in January, April, July, and October and is distributed with The Huntsville Times to selected routes in selected city zip codes. This unique publication offers a national perspective on essential health issues, and also helps readers connect at the local level. Closing dates are seven weeks from publication, contracts are available.

WEDDING VOW . . . . . . . . . . . . .Semi-Annually
WEDDING VOW™ is a full-color, glossy wedding magazine with local advertising opportunities. Readers will learn about the latest and most creative trends for planning their wedding.

HUNTSVILLE R&D REPORT
The Huntsville R&D Report Magazine focuses on innovation, research, leadership and development in the Tennessee Valley. Each issue will have special emphasis on the engineers and scientists of Cummings Research Park, the fourth largest research part in the world. The free magazine will be delivered directly to prominent area business and military decision makers, to researchers in the park, and distributed to the top engineering schools throughout the region and country.

Established 1910. Member ABC

Circulation verification details in publisher's statement and audit report.

Subscription: $12.70 per month

Single Copy: $.50 daily, $1.50 Sunday

1. The rates shown in this rate card cancel and supersede all previous rates in all previous rate cards. Publisher reserves the right to revise advertising rates with 30 days notice.
2. Classified rates apply only to advertising space relating to the regular business owned by the advertiser specified and conducted from its permanent premises. These rates can not be used directly or indirectly to cover advertising of any product of which the advertiser may be a distributor; nor do they apply to any advertising classified as General Rate Advertising. Advertisements containing more than one retailer are placed through the General Advertising Department.
3. Publisher reserves the right to edit, revise or refuse any advertising content for any reason.
4. The Publisher shall have the right to determine the classification of any advertising copy submitted hereunder.
5. Advertising must conform to local, state and federal laws. Any advertising tax imposed on the Publisher will be added to the rates shown herein. (Non-commissionable
6. Incorrect rates on insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged at the applicable rates in effect at time of publication.
7. The receipt of orders, written or verbal, shall be construed as acceptance of all conditions of the current rate card. Payment for advertising shall be made on or before the 20th day of the month following that in which advertising is published. If any bill is not paid by its due date, commissions shall be deemed not earned and the gross amount of the bill shall be paid in full.
8. Rates apply to inches, space, dollars and/or other amounts used in The Huntsville Times within the contract year. In the absence of a contract, all advertising will be billed at open rate. Master contracts of multiple product advertisers should include all product names in the contracts.
9. Advertiser shall be obligated to insert during each thirty (30) day period of this agreement, no less than one-twelfth (1/12th) of the total space contracted for. Publisher may, at its option, waive this requirement for any thirty (30) day period, but such waiver shall not affect future thirty (30) day periods nor shall it alter the total amount of space contracted for.
10. Advertising contracts received within thirty (30) days of the first insertion will qualify for contract rates. In the event that a) advertiser uses or pays for less advertising than that specified herein or the Advertiser otherwise breaches the terms of this agreement, or b) if at any time Publisher in its reasonable judgement determines that Advertiser is not likely to have published the total amount of advertising specified herein during the term of the agreement, any rate discount will be retroactively nullified and Advertiser will be charged the difference between the contract rates charged and the rates applicable for the volume of space actually used and paid for, in accordance with the applicable rate schedules ("short rate"). In such event, Advertiser must reimburse Publisher for the short rate within ten days of Publisher's invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable). In the event Advertiser runs more advertising than contracted for, the Advertiser will be eligible for a year-end rebate based on the difference between the actual rate earned and the rate contracted for. In order to receive the rebate, the Advertiser's bill must be current as of the expiration of the contract year.
11. Space contracted for will not be sublet to others or used for purposes other than herein named.
12. Advertiser will receive credit for full price preprint advertising only toward his annual ROP contract as follows: Total net annual preprint billing will be divided by the average of the daily and Sunday contract rates with exact inches earned credited to the Advertiser's contract. Rebates or short-rates will be the difference between contract rate and earned contract rate for ROP advertising only.
13. Please read your advertisement the first day it appears. Report any errors immediately. Publisher will not be responsible for errors except to the extent of the cost of the first insertion - and then only to the extent of a make-good publication for that portion of the advertisement rendered valueless by such error. Such allowance or adjustment shall not be made if the error is immaterial, or was the fault of the advertiser. The Publisher will make the final judgment.
14. Publisher will not be responsible for errors when correct copy of advertisement is not supplied by Advertiser or Agency. No allowance will be made for omissions or errors of key numbers not in original printing material.
15. Proofs are submitted at Advertiser's request for the purpose of Advertiser's scrutiny and approval or correction. Advertiser assumes responsibility for correcting any and all errors that appear on a proof, whether or not such errors were on the original copy, and no adjustment will be made for errors appearing in any published ad that were not corrected on a proof by the Advertiser. Advertising placed on a no-proof basis is done at the Advertiser's risk
16. The sole liability and obligation of the Publisher for any failure to publish any advertisement shall be to refund any amount paid to the Publisher for such advertisement. The liability and obligation of the Publisher for any other breach of these terms and conditions or act or omission of the Publisher with respect to any advertisement including, without limitation, any mistake or error in a published advertisement or any late or untimely publication of an advertisement, shall not exceed the cost of such advertisement under the provisions hereof. In no event shall the Publisher be liable to the Advertiser or to any other parties for any further damages of any kind arising from any breach of these terms and conditions or act or omission of the Publisher with respect to an advertisement including, but not limited to, direct, indirect, special or consequential damages.
17. In order to induce the Publisher to publish advertising, and in consideration thereof, Advertiser and Agency represent and warrant by submitting advertising to the Publisher that all facts stated in such advertising will be true and correct, and that therein there will be no libel and no invasion of privacy with respect to any person, partnership, corporation or other entity, and no infringement of any trademark, copyright, or other intellectual property right with respect to any person, partnership, corporation or other entity. The Advertiser and Agency agree to indemnify and hold The Huntsville Times, Newhouse Newspapers, its officers, agents and employees harmless from any claim of libel or invasion of privacy, or infringement of trademark, copyright or other intellectual property claim, and against any recovery, fees or expenses which may arise out of or be caused by any such claim.
18. Specifications on orders insisting on specific pages or sections or "omit" are not acceptable. Demands for exclusivity, or request for notification of any competitive advertising, will be considered as requests only. Failure of the newspaper to comply with any such requests cannot be considered as reason for non-payment of any ordered advertising. Due to everincreasing use of coupons, the backing of coupons can occur. We will make every effort to avoid this and will not be held responsible or liable for any such occurrences.
19. All political ads are cash in advance (volume discounts apply). Ads for candidates for any public office must include the name and address of the individual placing and/or paying for the ads.
20. Advertisements having the appearance of editorial material must be set in sans-serif type and must have the word "ADVERTISEMENT" printed above each column. The Publisher reserves the right to insert the word "ADVERTISEMENT" above any copy at the Advertiser's expense.
21. Every effort will be made to return artwork and layout furnished by advertisers, on their request, but the Publisher cannot be held responsible in case of loss or damage.
22. Composition and alteration charges: A charge of $5.00 per column inch will be made for ads set and not inserted.
23. Advertiser and Agency shall be jointly and severally liable for the payment of all bills and charges made. Advertiser authorizes Publisher, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser's liability to Publisher. The rights of the Publisher shall in no way be affected by any dispute or claim as between Advertiser and Agency.
24. Advertiser and Agency recognize that the copyright in any advertisements created by Publisher is owned by Publisher. As to all other advertisements, Advertiser and Agency agree that Publisher has the non-exclusive right, for the full term of copyright, by itself or through third parties, to republish and reuse any advertisements submitted hereunder in any form in which the advertisements may be published or used (in any media now in existence or hereafter developed) in whole or in any part, whether or not combined with material of others.
25. The foregoing terms shall govern the relationship between the Publisher and Advertiser and Agency. Publisher has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing signed by Publisher, no other terms and conditions in insertion orders, copy instruction, letters, or otherwise will be binding on Publisher.