15% Agency commission to recognized agencies - invoiced net.

Cash discount - None.

Payment for advertising shall be made on or before the 20th of the month following that in which advertising is published.

Payments made after [due date] may be subject to a late fee of .5% per month (6% per year).

Accounts payable in advance must be paid at time copy is presented for insertion.

MasterCard, Visa, Discover and American Express are also welcome.

3 Line Minumum

Holidays listed below are charged Sunday rates:
New Year’s Day, Saturday, January 1
Martin Luther King Day
Presidents’ Day
Memorial Day
Independence Day
Labor Day
Columbus Day
Veteran’s Day
Thanksgiving Day, Friday, November 25
Saturday, December 24
Christmas Day,
Saturday, December 31, 2005: New Year’s Day, Martin Luther King Day, President’s Day.

This rate is available to you for a 90 day commitment. The more you run in any month - the lower the rate. Contract required. Requires a minimum 3 line ad run everyday.

Annual Contract Rates - Your Best Value

For an annual commitment you earn our best rates. Requires a minimum 3 line ad run everyday.

Repeat Discounts: Multi-Column Ads

Multi-run discounts are offered on multi-column advertising that is repeated within a seven day period. Copy change not allowed. Sunday is always at full price.

Any multi-column ad may be repeated in Saturday's edition at a 25% discount.
Any multi-column ad published in one issue may be repeated in another section of the same issue for a 50% discount on the repeat ad.

SINGLE COLUMN ADS

REAL ESTATE FOR SALE CLASSIFICATION ONLY

Buy Four for the Price of Two - Run the same ad four times within a seven day period.
Buy Six for the Price of Three - Run the same ad six times within a ten day period.
Real Estate Weekend Open House Package - Applies to open house ads only from contract advertisers. Place your ad in Real Estate Sunday and get the preceding Saturday at 50% off the Sunday rate.

Real Estate Sunday

Each Sunday

If you are looking to reach the North Alabama real estate market, then Real Estate Sunday is the section where you need to be. We offer interesting and informative news articles plus a wide array of homes, apartments, land, auctions and commercial property.

Sell It! - Wednesday

Rates are net, per ad.

Preprinted inserts are accepted any day except Saturdays. Prices are based on tabloid inserts up to a maximum size of 11 x 12 inches. Larger sizes are charged as two pages for each page in the section. Full run preprint rates also apply to Madison Spirit and Sell It! when used with full run of The Huntsville Times.

Full Run Rates Per Thousand

Orders at least 58,000 daily, at least 79,000 Sunday

Less Than Full Run Rates

Minimum preprint insert charge is $350.00

Return and Tip-On Envelopes charged at the rate of two additional pages. Advertising in self-contained envelope will be charged at the 4 page rate plus 2 additional pages per inserted piece. No piece shall exceed the size of the envelope. Sample of the coupon envelope, with contents, must be offered before acceptance. Envelope's total external measurement shall not exceed 11 inches x 12 inches.

Fold-Out Flap - Up to 3 inches, $500. Over 3 inches, charged as two additional pages.

When making reservations, advertiser should inquire with the Classified Advertising Department for estimated press run on date of distribution.

Minimum 5 1/2 inches by 8 1/2 inches. Maximum 11 inches x 12 inches. ($5 per thousand charge for hand-inserting larger/smaller sizes.) Must be received at least 10 days prior to publication.

To avoid charges, cancellations must be made 30 days before publication.

Must be delivered prepaid to our plant on banded skids not more than 48" high. Small cards and envelopes which are normally shipped in cartons or boxes should also arrive on banded skids. These must be on our dock at least 10 days in advance of publication date. Publisher reserves the right to omit any insert arriving late.

Shipments received damaged, wet or in such condition as to complicate our ability to insert will be photographed and held for instructions from the Advertiser.

Receiving Hours:

Shipping Address: The Huntsville Times, 2317 South Memorial Parkway, at least 10 days in advance of publication date.

Introduce a new product or improve usage of an existing product by distributing directly to the consumer through the most reliable means available, The Huntsville Times.

Saturdays Preferred. Contact the advertising director for specific rates and acceptability. Prices start at $70.00 per thousand. Minimum quantity is 10,000.

Color adds attention to and results from your advertising. Studies have shown adding color increases results up to 43% over the same black and white ad.

OUTDOOR PAGE STRIP

Available each Sunday. Get prime position on one of the best read pages in the newspaper. Ad size 6 col x 3 inches. Regular rates apply.

NASCAR PAGE

Available during the racing season. Complete NASCAR results and more. A 6 col. x 4 inch space is available. Regular rates apply.

OUTDOOR PAGE STRIP

Available each Sunday. Get prime position on one of
the best read pages in the newspaper. Ad size 6 col x 3 inches. Regular rates apply.

SPORTS SCORES STRIP

Available daily and Sunday. An excellent way to reach
the true sports fan. Ad size 6 col x 3 inches. Regular rates apply.

STOCK ISLAND

A premium position available Monday through Saturday. A perfect way to market your business to top executives. Ad size 2 col x 6 inches. Contracts available for 13, 26 and 52 weeks.

WEATHER PAGE STRIP

A prime position on the back of section A. Your 3 col x 3 1/2 inch ad will be positioned with the daily weather for Huntsville and the Region and our popular "Kids View of the Weather." Regular rates apply. Full color provided at no charge.

Co-Op Advertising

Assistance is available to help advertisers uncover co-operative money to be used arrange an appointment, call (256) 532-4241.

Creative Services

Experienced artists will design and execute the illustrations, maps, charts, logos and other graphics that give individuality and visual impact to your newspaper advertising. $25.00 per hour.

Electronic Ad Copies

For ads appearing in The Huntsville Times e-mail adrequest@htimes.com

Electronic Delivery

The Advertising Department has an electronic delivery system, which allows you to send camera-ready art electronically from any of several sending stations across the U.S. or your own computer. (256)532-4250

Electronic Output

The Huntsville Times will output your computer files to film. Half pages $15.00 each. Over half pages $25.00 each. Plus a $10.00 set up charge for each order.

Internet

The Huntsville Times can provide Internet opportunities through its affiliate al.com.

Layout and Copy

Artists and copywriters are available for developing the original concept of the advertisement or series of advertisements. This is presented to newspaper clients in the form of speculative layout(s) - either color or black & white - complete with headlines and copy.

Photography

Staff photographers offer a complete range of photographic services. This includes black & white, color, location shots and in-studio shots. Contact your advertising representative when you require professional photographs of products, individuals, store displays, store openings, etc. $15.00 in studio or $25.00 at your location.

Proof Service

This service allows you to check your ad for typographical errors and deviations from the original layout. Not intended for alterations, changes or additions of original copy. Must be submitted by proof deadline.

Research

The Huntsville Times Marketing Department maintains extensive up-to-date demographic data of all types on the MSA and ADI. Information available on request. Call (256) 532-4253.

The Huntsville Times publishes a comprehensive list of targeted, special sections and pages throughout the year. Call your advertising representative for complete information including advertising rates and deadlines.

Sun. - 45.25 per col. inch; Daily - 39.25 per col. inch.

Minimum size/depth is one inch by one column. Advertisements exceeding 18.5
inches in depth are set to occupy full column (21 inches) and charged accordingly.

Classified Standards of Acceptance

1. Publisher reserves the right, at its absolute discretion and at any time, to edit, revise or cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. In the event of such a cancellation or rejection by Publisher, advertising already run shall be paid for at the page rate that would apply if the entire order were published.
2. All advertising is subject to approval by the Publisher. The Publisher shall have the right to determine the classification of any advertising copy submitted.
3. Ads must conform to local, state and federal laws.
4. Ads that slander or harm individuals or business firms are not accepted.
5. Ads that discriminate by race, religion, age, sex or origin are not accepted.
6. Requests for contributions, except to officially recognized charities, are not accepted.
7. Advertising set to resemble news matter must have "ADVERTISEMENT" printed at the top.
8. Gambling propositions, drawings or lotteries are not accepted.
9. Ads requiring respondents to send money, photographs, etc., are not accepted.
10. Ads using another person's name or picture are not accepted unless the advertiser furnishes newspaper with written permission.
11. Advertisements which include the names of hotels, individuals, firms or brand names, business institutions, etc., are not accepted until permission is secured to use their name.
12. Ads for artist models or photographic models are accepted only from accredited art schools.
13. Ads offering work out of home are not accepted.
14. Employment travel ads are acceptable with management approval and prepayment at the national rate.
15. Ads that require investment or purchase of any article, or require remittance of any nature must clearly state conditions.
16. All "business opportunity" advertisements are subject to the approval of management, and must contain specific reference to type of product or service handled, together with firm name and complete address. Payment in advance is required.
17. Advertising for "900" number services and ads with international long distance numbers are not accepted. Ads containing "800" numbers referring to "900" numbers are not accepted.
18. Adoption ads are accepted only upon the approval of the Publisher.
19. Employment information ads and credit repair ads must be approved by the management and pre-paid.
20. Advertising for psychics is not accepted.

Printed by TKS Offset Process: Standard Advertising Units Accepted

CLASSIFIED FULL PAGE SIZE

10 columns (11.960 inches) x 21 inches deep

GO AND TV TIMES TABLOID:

5 columns 9.875 inches wide x 11.875 inches deep

Homes For Today Magazine

Monthly Magazine

Image size: 7.375 inches x 10 inches, Page size: 8.5 inches x 10.875 inches

Macintosh Platform

Please send ad files electronically to ensure the best reproduction, Acrobat PDF files are preferred. Ads may be uploaded electronically by logging on to www.huntsvilletimes.com and accessing AD UPLOAD.

Programs accepted

Photoshop, QuarkXpress, Adobe Illustrator (turn type to outline), MultiAd Creator, Freehand (turn type to outline).

Media accepted: 3.5" floppy disk, Iomega ZIP or CD.

Required: EPS files and fonts used in document. All color files need to be converted to CMYK for printing. Photographic elements at 200 dpi.

HALFTONE SCREEN, PREFERRED 110 LINES

PRINTING PROCESS: ROTARY WEB OFFSET

General Classified Rates

10 Column Format, Cash with copy.

minimum charge 3 lines

CAP Rates

Co-op Action Plan (Multi Dealer Advertising) CAP logo and
participating dealer names must appear in each advertisement, commissionable.

Political Advertising

Lowest rate applicable with paid contract. Advertising must contain the words "paid political advertisement" and contain the name and address of person(s) placing the ad.

Employment Classification

(six column format)

Legal Advertising

(ten column format)

Blind Box Service Charge

Obits

We accept death notices placed through funeral homes only. Customized obituaries are available at the following rates.

Published Every Sunday

Sizes Available

Other Sizes: Spadea - (Uses two full pages). Gatefold - (Uses one page). Rates: ROP black and white rates apply. Production costs are not included. Subject to agency commission. Reservations must be made six weeks in advance of publication. Printing materials are due four weeks in advance of publication. Comics printed by Treasure Chest Advertising, 3440 Browns Mill Road, Atlanta, GA 30354. Please send duplicate material. Card tip-ons are charged at $350 extra.

Established 1910. Member ABC

Circulation verification details in publisher's statement and audit report.

Subscription: $24.00 per month mailed

Single Copy: $.50 daily, $1.25 Sunday

1. The rates shown in this rate card cancel and supersede all previous rates in all previous rate cards. Publisher reserves the right to revise advertising rates with 30 days notice.
2. Classified rates apply only to advertising space relating to the regular business owned by the advertiser specified and conducted from its permanent premises. These rates can not be used directly or indirectly to cover advertising of any product of which the advertiser may be a distributor; nor do they apply to any advertising classified as General Rate Advertising. Advertisements containing more than one retailer are placed through the General Advertising Department.
3. Publisher reserves the right to edit, revise or refuse any advertising content for any reason.
4. The Publisher shall have the right to determine the classification of any advertising copy submitted hereunder.
5. Advertising must conform to local, state and federal laws. Any advertising tax imposed on the Publisher will be added to the rates shown herein. (Non-commissionable
6. Incorrect rates on insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged at the applicable rates in effect at time of publication.
7. The receipt of orders, written or verbal, shall be construed as acceptance of all conditions of the current rate card. Payment for advertising shall be made on or before the 20th day of the month following that in which advertising is published. If any bill is not paid by its due date, commissions shall be deemed not earned and the gross amount of the bill shall be paid in full.
8. Rates apply to inches, space, dollars and/or other amounts used in The Huntsville Times within the contract year. In the absence of a contract, all advertising will be billed at open rate. Master contracts of multiple product advertisers should include all product names in the contracts.
9. Advertiser shall be obligated to insert during each thirty (30) day period of this agreement, no less than one-twelfth (1/12th) of the total space contracted for. Publisher may, at its option, waive this requirement for any thirty (30) day period, but such waiver shall not affect future thirty (30) day periods nor shall it alter the total amount of space contracted for.
10. Advertising contracts received within thirty (30) days of the first insertion will qualify for contract rates. In the event that a) advertiser uses or pays for less advertising than that specified herein or the Advertiser otherwise breaches the terms of this agreement, or b) if at any time Publisher in its reasonable judgement determines that Advertiser is not likely to have published the total amount of advertising specified herein during the term of the agreement, any rate discount will be retroactively nullified and Advertiser will be charged the difference between the contract rates charged and the rates applicable for the volume of space actually used and paid for, in accordance with the applicable rate schedules ("short rate"). In such event, Advertiser must reimburse Publisher for the short rate within ten days of Publisher's invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable). In the event Advertiser runs more advertising than contracted for, the Advertiser will be eligible for a year-end rebate based on the difference between the actual rate earned and the rate contracted for. In order to receive the rebate, the Advertiser's bill must be current as of the expiration of the contract year.
11. Space contracted for will not be sublet to others or used for purposes other than herein named.
12. Advertiser will receive credit for full price preprint advertising only toward his annual ROP contract as follows: Total net annual preprint billing will be divided by the average of the daily and Sunday contract rates with exact inches earned credited to the Advertiser's contract. Rebates or short-rates will be the difference between contract rate and earned contract rate for ROP advertising only.
13. Please read your advertisement the first day it appears. Report any errors immediately. Publisher will not be responsible for errors except to the extent of the cost of the first insertion - and then only to the extent of a make-good publication for that portion of the advertisement rendered valueless by such error. Such allowance or adjustment shall not be made if the error is immaterial, or was the fault of the advertiser. The Publisher will make the final judgment.
14. Publisher will not be responsible for errors when correct copy of advertisement is not supplied by Advertiser or Agency. No allowance will be made for omissions or errors of key numbers not in original printing material.
15. Proofs are submitted at Advertiser's request for the purpose of Advertiser's scrutiny and approval or correction. Advertiser assumes responsibility for correcting any and all errors that appear on a proof, whether or not such errors were on the original copy, and no adjustment will be made for errors appearing in any published ad that were not corrected on a proof by the Advertiser. Advertising placed on a no-proof basis is done at the Advertiser's risk
16. The sole liability and obligation of the Publisher for any failure to publish any advertisement shall be to refund any amount paid to the Publisher for such advertisement. The liability and obligation of the Publisher for any other breach of these terms and conditions or act or omission of the Publisher with respect to any advertisement including, without limitation, any mistake or error in a published advertisement or any late or untimely publication of an advertisement, shall not exceed the cost of such advertisement under the provisions hereof. In no event shall the Publisher be liable to the Advertiser or to any other parties for any further damages of any kind arising from any breach of these terms and conditions or act or omission of the Publisher with respect to an advertisement including, but not limited to, direct, indirect, special or consequential damages.
17. In order to induce the Publisher to publish advertising, and in consideration thereof, Advertiser and Agency represent and warrant by submitting advertising to the Publisher that all facts stated in such advertising will be true and correct, and that therein there will be no libel and no invasion of privacy with respect to any person, partnership, corporation or other entity, and no infringement of any trademark, copyright, or other intellectual property right with respect to any person, partnership, corporation or other entity. The Advertiser and Agency agree to indemnify and hold The Huntsville Times, Newhouse Newspapers, its officers, agents and employees harmless from any claim of libel or invasion of privacy, or infringement of trademark, copyright or other intellectual property claim, and against any recovery, fees or expenses which may arise out of or be caused by any such claim.
18. Specifications on orders insisting on specific pages or sections or "omit" are not acceptable. Demands for exclusivity, or request for notification of any competitive advertising, will be considered as requests only. Failure of the newspaper to comply with any such requests cannot be considered as reason for non-payment of any ordered advertising. Due to everincreasing use of coupons, the backing of coupons can occur. We will make every effort to avoid this and will not be held responsible or liable for any such occurrences.
19. All political ads are cash in advance (volume discounts apply). Ads for candidates for any public office must include the name and address of the individual placing and/or paying for the ads.
20. Advertisements having the appearance of editorial material must be set in sans-serif type and must have the word "ADVERTISEMENT" printed above each column. The Publisher reserves the right to insert the word "ADVERTISEMENT" above any copy at the Advertiser's expense.
21. Every effort will be made to return artwork and layout furnished by advertisers, on their request, but the Publisher cannot be held responsible in case of loss or damage.
22. Composition and alteration charges: A charge of $5.00 per column inch will be made for ads set and not inserted.
23. Advertiser and Agency shall be jointly and severally liable for the payment of all bills and charges made. Advertiser authorizes Publisher, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser's liability to Publisher. The rights of the Publisher shall in no way be affected by any dispute or claim as between Advertiser and Agency.
24. Advertiser and Agency recognize that the copyright in any advertisements created by Publisher is owned by Publisher. As to all other advertisements, Advertiser and Agency agree that Publisher has the non-exclusive right, for the full term of copyright, by itself or through third parties, to republish and reuse any advertisements submitted hereunder in any form in which the advertisements may be published or used (in any media now in existence or hereafter developed) in whole or in any part, whether or not combined with material of others.
25. The foregoing terms shall govern the relationship between the Publisher and Advertiser and Agency. Publisher has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing signed by Publisher, no other terms and conditions in insertion orders, copy instruction, letters, or otherwise will be binding on Publisher.