Frequency Increases Your Reach
Back to top↑Advertising in The Huntsville Times on a weekly basis gives you great reach with high frequency. Reach 149,034 high-income adults in Madison county 4.3 times with an ad in The Hunstville Times every day. reach 180,835 adults and receive 741,423 impressions throughout the entire Tennessee Valley with a seven-day schedule.
| Madison County Reach | ||||
|---|---|---|---|---|
| Advertise in | Reach Adults | Frequency | Gross Impressions | GRPs |
| One issue | 73,525 | 1.0 | 73,525 | 34.8 |
| Two issues | 77,606 | 1.9 | 143,478 | 79.8 |
| Three issues | 95,998 | 2.4 | 230,280 | 109.0 |
| Four issues | 101,600 | 3.0 | 307,378 | 145.7 |
| Five issues | 102,636 | 3.7 | 383,461 | 181.8 |
| Six issues | 105,172 | 4.3 | 452,392 | 214.1 |
| Seven issues | 141,935 | 4.1 | 578,007 | 273.1 |
We Deliver Buyers
Back to top↑| Main Section | 54% are Female 40% are white collar/mgr. 28% make $75K+ per year |
27% are between 35-44 41% college graduate or more |
| Business Section | 51% are Female 46% are white collar/ mgr. 28% make $75K+ per year |
29% are between 35-44 42% college graduate or more |
| Sports Section | 64% are Male 39% are white collar/ mgr. 28% make $75K+ per year |
26% are between 35-44 40% college graduate or more |
| Lifestyle Section | 67% are Female 42% are white collar/ mgr. 30% make $75K+ per year |
28% are between 35-44 43% college graduate or more |
| Classified Section | 51% are Male 39% are white collar/ mgr. 22% make $75K+ per year |
31% are between 35-44 34% college graduate or more |
Special Sections and Pages
Back to top↑| Pub. Date | Feature Name | Deadline | Format |
|---|---|---|---|
| Better Business Bureau | Jan. 20 | Dec. 30 | Times/al.com |
| Bridal | Jan. 23, 26 | Jan. 6 | Times/Sell It/al.com |
| Weekend of Wheels | Feb. 18-21 | Feb. 14 | Times |
| Building/Home/Remodeling | Mar. 2, 3 | Feb. 11 | Times/Sell It |
| Engineering & Technology Career Fair |
Mar. 2,6 | Feb. 18 | Times/Rocket |
| Teams Conference | Mar. 23, 27 | Mar. 3 | Times/Rocket |
| Panoply | Apr. 17, 18 | Mar. 17 | Times/TIE |
| Better Business Bureau | Apr. 21 | Apr. 1 | Times/al.com |
| Bicentennial | Apr. 24 | Apr. 8 | Times |
| Senior Expo | May 1, 4 | Apr. 14 | Times/Rocket |
| Tactical Missile Conference | May 11, 15 | Apr. 13 | Times/Rocket |
| Spring Tour of Homes | May 15, 18 | TBA | Times/Sell-It |
| Bicentennial | May 22 | May 6 | Times |
| Weekend of Wheels | May 27-30 | May 23 | Times |
| Answer Book | June 26, 28 | May 27 | Times/Rocket/al.com |
| Armed Forces Week | July 6, 10 | June 16 | Times/Rocket |
| Better Business Bureau | July 21 | June 30 | Times/al.com |
| Bicentennial | July 24 | July 8 | Times |
| Back To School | July 24, 27 | July 7 | Times/Sell-It/al.com |
| The Arts Council | July 31 | July 7 | Times/al.com |
| SMD Conference | Aug. 7, 10 | July 14 | Times/Rocket |
| Fall Travel Guide | Aug. 7 | July 28 | Times |
| Engineering & Technology Career Fair |
Aug. 3, 7 | July 14 | Times/Rocket |
| College/Pro Football | Aug. 28 | Aug. 11 | Times |
| High School Football | Aug. 25 | Aug. 11 | Times |
| Weekend of Wheels | Sept. 2-5 | Aug. 29 | Times |
| Big Spring Jam | Sept. 23 | Sept. 8 | Times |
| Parade of Homes | Oct. 9, 12 | Sept. 2 | Times/Sell It |
| 2006 New Cars & Trucks | Oct. 16, 19 | Sept. 30 | Times/Sell It/al.com |
| Better Business Bureau | Oct. 20 | Sept. 29 | Times/al.com |
| Veteran’s Day | Nov. 6, 9 | Oct. 14 | Times/Rocket |
| Alabama/Auburn Game | Nov. 11, 12, 13 | Nov. 4 | Times |
| The Perfect Gift Guide | Nov. 13, 16 | Oct. 27 | Times/Rocket/al.com |
| Engineering & Technology Career Fair |
Nov. 30, Dec. 4 | Nov. 10 | Times/Rocket |
| Letters to Santa | Dec. 24 | Dec. 8 | Times |
| Year-End Drive-Away | Dec. 28-31 | Dec. 23 | Times |
| (All publication dates and deadlines subject to change) | |||
Preprint Zones
Back to top↑Personnel
Back to top↑| Classified Advertising | (256) 532-4222, 1-800-239-5271 Ext/4222 |
|---|---|
| Fax (256)532-4183 (Retail) | Fax (256) 532-4461(Classified) |
| Publixher - Bob Ludwig | (256) 532-4271 |
| Advertising Director - Bill Joyner | (256) 532-4450 |
| Classified Advertising Manager - Sheila Runnels | (256) 532-4237 |
| Retail Advertising Manager - Steve Wilson | (256) 532-4269 |
| Marketing Manager - Carol Casey | (256) 532-4253 |
| Assistant Classified Manager - Ray Johnson | (256) 532-4428 |
| Telephone Sales Supervisor - Naomi Gindhart | (256) 532-4228 |
| Special Events/Co-op Manager - Joe Skipworth | (256) 532-4241 |
Representatives Metro Suburbia
Back to top↑| New York, NY 10017, 711 Third Ave., 15th Floor | (212) 697-8020 |
| Chicago, IL 60611, 211 E. Ontario, Suite 1700 | (312) 337-6242 |
| Farmington Hills, MI 48335, 37000 Grand River, Suite 330 | (248) 433-2441 |
| Alpharetta, GA 30022, 30000 Mill Creek Ave., Ste. 225 | (770) 777-4910 |
| Los Angeles, CA 90048, 6300 Wilshire Blvd., 11th Floor | (323) 965-3677 |
| Boca Raton, FL 33432, 925 South Federal Highway, Suite 450 | (561) 998-0944 |
Commission and Cash Discounts
Back to top↑15% Agency commission to recognized agencies - invoiced net.
Cash discount - None.
Payment for advertising shall be made on or before the 20th of the month following that in which advertising is published.
Payments made after [due date] may be subject to a late fee of .5% per month (6% per year).
Accounts payable in advance must be paid at time copy is presented for insertion.
MasterCard, Visa, Discover and American Express are also welcome.
Classified Rates 10 Column Format
Back to top↑3 Line Minumum
| Non-Contract | Per Line | |
| Daily & Saturday | 2.57 | |
| Sunday | 3.56 |
Holidays listed below are charged Sunday rates:
New Year’s Day, Saturday, January 1
Martin Luther King Day
Presidents’ Day
Memorial Day
Independence Day
Labor Day
Columbus Day
Veteran’s Day
Thanksgiving Day, Friday, November 25
Saturday, December 24
Christmas Day,
Saturday, December 31, 2005: New Year’s Day, Martin Luther King Day,
President’s Day.
Monthly Earned Rates
Back to top↑This rate is available to you for a 90 day commitment. The more you run in any month - the lower the rate. Contract required. Requires a minimum 3 line ad run everyday.
| Total Agate Lines | 1-2 | 3-6 | 7-15 | 16+ | Sun |
| Per Month | Days | Days | Day | Day | Rate |
| to 349 Lines | 2.29 | 2.28 | 2.26 | 2.22 | 3.05 |
| 350 Lines | 2.22 | 2.20 | 2.18 | 2.16 | 2.93 |
| 700 Lines | 2.16 | 2.14 | 2.11 | 2.10 | 2.87 |
| 1,400 Lines | 2.06 | 2.05 | 2.02 | 2.00 | 2.76 |
| 2,800 Lines | 1.98 | 1.97 | 1.93 | 1.91 | 2.68 |
| 4,200 Lines | 1.93 | 1.92 | 1.90 | 1.87 | 2.60 |
| 7,000 Lines | 1.90 | 1.88 | 1.86 | 1.84 | 2.50 |
Other Rate Plans
Back to top↑Annual Contract Rates - Your Best Value
For an annual commitment you earn our best rates. Requires a minimum 3 line ad run everyday.
| Total Agate Lines | Daily | Sunday |
|---|---|---|
| 10,000 | 2.00 | 2.60 |
| 20,000 | 1.92 | 2.50 |
| 50,000 | 1.86 | 2.44 |
| 75,000 | 1.82 | 2.38 |
| 100,000 | 1.80 | 2.35 |
| 130,000 | 1.74 | 2.32 |
| 160,000 | 1.72 | 2.29 |
| 190,000 | 1.71 | 2.28 |
| 230,000 | 1.70 | 2.26 |
| 275,000+ | 1.63 | 2.24 |
Repeat Discounts: Multi-Column Ads
Multi-run discounts are offered on multi-column advertising that is repeated within a seven day period. Copy change not allowed. Sunday is always at full price.
| % Discount | |||
|---|---|---|---|
| Size | 1st Run | 2nd Run | 3rd-7th Runs |
| Full Page 2,940 Lines, 210" | Full Price | 45% | 50% |
| Half Page 1,470 Lines, 105" | Full Price | 30% | 45% |
| Sixth Page 483 Lines, 34.5" | Full Price | 25% | 40% |
Any multi-column ad may be repeated in Saturday's edition at a 25% discount.
Any multi-column ad published in one issue may be repeated in another section of the same issue for a 50% discount on the repeat ad.
SINGLE COLUMN ADS
REAL ESTATE FOR SALE CLASSIFICATION ONLY
Buy Four for the Price of Two - Run the same ad four times within a seven day period.
Buy Six for the Price of Three - Run the same ad six times within a ten day period.
Real Estate Weekend Open House Package - Applies to open house ads only from contract advertisers. Place your ad in Real Estate Sunday and get the preceding Saturday at 50% off the Sunday rate.
Targeted Publications
Back to top↑Real Estate Sunday
Each Sunday
If you are looking to reach the North Alabama real estate market, then Real Estate Sunday is the section where you need to be. We offer interesting and informative news articles plus a wide array of homes, apartments, land, auctions and commercial property.
Sell It! - Wednesday
Rates are net, per ad.
| Display Ads | Open Rate | 6 Week Rate | 13 Week Rate | 26 Week Rate | 52 Week Rate |
|---|---|---|---|---|---|
| 1/16 page | $79 | $62 | $56 | $51 | $32 |
| 1/8 page | $107 | $96 | $84 | $74 | $54 |
| 1/4 page | $209 | $193 | $164 | $147 | $108 |
| 1/2 page | $396 | $356 | $310 | $277 | $216 |
| full page | $706 | $594 | $536 | $508 | $379 |
| double truck | $1,395 | $1,170 | $1,057 | $938 | $750 |
| Sell-it! Color Rates - By the Inch | Open | 52x Rate | Minimum 4 inches |
|---|---|---|---|
| Less than half Page | $6.50 | $5.40 | |
| Half page or more | $5.40 | $3.20 | |
| Full page | $4.30 | $1.60 |
Preprinted Inserts
Back to top↑Preprinted inserts are accepted any day except Saturdays. Prices are based on tabloid inserts up to a maximum size of 11 x 12 inches. Larger sizes are charged as two pages for each page in the section. Full run preprint rates also apply to Madison Spirit and Sell It! when used with full run of The Huntsville Times.
Full Run Rates Per Thousand
Orders at least 58,000 daily, at least 79,000 Sunday
| Size | 1x | 12x | 24x | 37x | 53x | 71x |
|---|---|---|---|---|---|---|
| 2 Tab | 32.00 | 31.04 | 30.40 | 28.80 | 27.20 | 25.60 |
| 4 Tab | 37.00 | 35.89 | 35.15 | 33.30 | 31.45 | 29.60 |
| 8 Tab | 46.00 | 44.62 | 43.70 | 41.40 | 39.10 | 36.80 |
| 12 Tab | 57.00 | 55.29 | 54.15 | 51.30 | 48.45 | 45.60 |
| 16 Tab | 59.00 | 57.23 | 56.05 | 53.10 | 50.15 | 47.20 |
| 20 Tab | 61.00 | 59.17 | 57.95 | 54.90 | 51.85 | 48.80 |
| 24 Tab | 63.00 | 61.11 | 59.85 | 56.70 | 53.55 | 50.40 |
| 28 Tab | 65.00 | 63.05 | 61.75 | 58.50 | 55.25 | 52.00 |
Less Than Full Run Rates
| Size | 1x | 12x | 24x | 37x | 53x | 71x |
|---|---|---|---|---|---|---|
| 2Tab | 36.00 | 34.92 | 34.20 | 32.40 | 30.60 | 28.80 |
| 4Tab | 41.00 | 39.77 | 38.95 | 36.90 | 34.85 | 32.80 |
| 8Tab | 50.00 | 48.50 | 47.50 | 45.00 | 42.50 | 40.00 |
| 12Tab | 63.50 | 61.60 | 60.33 | 57.15 | 53.98 | 50.80 |
| 16Tab | 65.50 | 63.54 | 62.23 | 58.95 | 55.68 | 52.40 |
| 20Tab | 67.50 | 65.48 | 64.13 | 60.75 | 57.38 | 54.00 |
| 24Tab | 69.50 | 67.42 | 66.03 | 62.55 | 59.08 | 55.60 |
| 28Tab | 71.50 | 69.36 | 67.93 | 64.35 | 60.78 | 57.20 |
Minimum preprint insert charge is $350.00
Special Charges
Back to top↑Return and Tip-On Envelopes charged at the rate of two additional pages. Advertising in self-contained envelope will be charged at the 4 page rate plus 2 additional pages per inserted piece. No piece shall exceed the size of the envelope. Sample of the coupon envelope, with contents, must be offered before acceptance. Envelope's total external measurement shall not exceed 11 inches x 12 inches.
Fold-Out Flap - Up to 3 inches, $500. Over 3 inches, charged as two additional pages.
When making reservations, advertiser should inquire with the Classified Advertising Department for estimated press run on date of distribution.
Minimum 5 1/2 inches by 8 1/2 inches. Maximum 11 inches x 12 inches. ($5 per thousand charge for hand-inserting larger/smaller sizes.) Must be received at least 10 days prior to publication.
To avoid charges, cancellations must be made 30 days before publication.
Delivery Instructions
Back to top↑Must be delivered prepaid to our plant on banded skids not more than 48" high. Small cards and envelopes which are normally shipped in cartons or boxes should also arrive on banded skids. These must be on our dock at least 10 days in advance of publication date. Publisher reserves the right to omit any insert arriving late.
Shipments received damaged, wet or in such condition as to complicate our ability to insert will be photographed and held for instructions from the Advertiser.
Receiving Hours:
| Days | Nights | ||
|---|---|---|---|
| Monday-Friday | 8 AM-5PM | Friday | 10 PM - 11 AM (Sat.) |
| Saturday | 10 PM - 11 AM (Sun) | ||
Shipping Address: The Huntsville Times, 2317 South Memorial Parkway, at least 10 days in advance of publication date.
Product Samples
Back to top↑Introduce a new product or improve usage of an existing product by distributing directly to the consumer through the most reliable means available, The Huntsville Times.
Saturdays Preferred. Contact the advertising director for specific rates and acceptability. Prices start at $70.00 per thousand. Minimum quantity is 10,000.
Print & Deliver (P&D) Rates
Back to top↑Our print & deliver program lets you direct your message with precision
to households
throughout the Huntsville/Madison County area. You receive 100% coverage
to
households in areas of distribution. Available Sunday and/or Wednesday.
Deadline is Monday, two weeks prior to insertion week.
Price per thousand.
| Inks/sides - | 10M | 15M | 20M | 30M | 40M | 50M |
| 8 1/2 x 5.5 | ||||||
| 1 side full color | 79.78 | 74.53 | 70.72 | 66.16 | 64.74 | 64.38 |
| 2 sides full color | 92.99 | 85.04 | 78.81 | 71.99 | 69.57 | 68.63 |
| Inks/sides - | 10M | 15M | 20M | 30M | 40M | 50M |
| 8 1/2 x 11 | ||||||
| 1 side full color | 85.45 | 77.52 | 76.44 | 72.78 | 70.65 | 68.00 |
| 2 sides full color | 101.67 | 90.14 | 88.33 | 74.34 | 73.82 | 73.35 |
| Inks/sides - | 10M | 15M | 20M | 30M | 40M | 50M |
| 11 x 17 | ||||||
| Full color/2 sides | 161.52 | 119.96 | 116.46 | 102.45 | 101.93 | 101.02 |
Color Rates
Back to top↑Color adds attention to and results from your advertising. Studies have shown adding color increases results up to 43% over the same black and white ad.
| By the Inch | Minimum 4 inches |
|---|---|
| Less than half Page | $6.75 |
| Half page or more | $5.75 |
| Full page | $3.75 |
Special ROP Units
Back to top↑OUTDOOR PAGE STRIP
Available each Sunday. Get prime position on one of the best read pages in the newspaper. Ad size 6 col x 3 inches. Regular rates apply.
NASCAR PAGE
Available during the racing season. Complete NASCAR results and more. A
6 col. x 4 inch space is available. Regular rates apply.
OUTDOOR PAGE STRIP
Available each Sunday. Get prime position on one of
the best read pages in the newspaper. Ad size 6 col x 3 inches. Regular rates
apply.
SPORTS SCORES STRIP
Available daily and Sunday. An excellent way to reach
the true sports fan. Ad size 6 col x 3 inches. Regular rates apply.
STOCK ISLAND
A premium position available Monday through Saturday. A perfect way to market your business to top executives. Ad size 2 col x 6 inches. Contracts available for 13, 26 and 52 weeks.
| 13 weeks | 26 weeks | 52 weeks |
| $497/wk | $482/wk | $441/wk |
WEATHER PAGE STRIP
A prime position on the back of section A. Your 3 col x 3 1/2 inch ad will be positioned with the daily weather for Huntsville and the Region and our popular "Kids View of the Weather." Regular rates apply. Full color provided at no charge.
Special Services
Back to top↑Co-Op Advertising
Assistance is available to help advertisers uncover co-operative money to be used arrange an appointment, call (256) 532-4241.
Creative Services
Experienced artists will design and execute the illustrations, maps, charts, logos and other graphics that give individuality and visual impact to your newspaper advertising. $25.00 per hour.
Electronic Ad Copies
For ads appearing in The Huntsville Times e-mail adrequest@htimes.com
| Half page or less | $15.00 ea. |
| Over half page | $25.00 ea. |
Electronic Delivery
The Advertising Department has an electronic delivery system, which allows you to send camera-ready art electronically from any of several sending stations across the U.S. or your own computer. (256)532-4250
Electronic Output
The Huntsville Times will output your computer files to film. Half pages $15.00 each. Over half pages $25.00 each. Plus a $10.00 set up charge for each order.
Internet
The Huntsville Times can provide Internet opportunities through its affiliate al.com.
Layout and Copy
Artists and copywriters are available for developing the original concept of the advertisement or series of advertisements. This is presented to newspaper clients in the form of speculative layout(s) - either color or black & white - complete with headlines and copy.
Photography
Staff photographers offer a complete range of photographic services. This includes black & white, color, location shots and in-studio shots. Contact your advertising representative when you require professional photographs of products, individuals, store displays, store openings, etc. $15.00 in studio or $25.00 at your location.
Proof Service
This service allows you to check your ad for typographical errors and deviations from the original layout. Not intended for alterations, changes or additions of original copy. Must be submitted by proof deadline.
Research
The Huntsville Times Marketing Department maintains extensive up-to-date demographic data of all types on the MSA and ADI. Information available on request. Call (256) 532-4253.
Special Pages, Features
Back to top↑Daily & Sunday
Local/State; Life (Themed Daily); Business (Daily Focus); Classified;
Comics; Color TV Listings; Color Weather Page.
Monday
Personal Technology in Business; Discovery in Life; Youth/Teen
Pages; Extra Credit (Excellence in Academics)
Tuesday
Business of Government in Business; Health & Fitness in Life;
Military Page.
Wednesday
Workplace Issues in Business; Best Food Day; Madison Spirit
(Zoned); Sell It! (Non-Subscriber Product); Prep Sports Pages
(Basketball)*
Thursday
Personal Finance in Business; GO (Entertainment Magazine); Family
Issues in Life; NASCAR Page; Prep Sports Pages (Football)*
Friday
Entrepreneurs in Business; Faith & Values (Church & Religious
News) in Life; TV Times Magazine; Autos Section.
Saturday
Market Recap in Business; Home & Garden in Life; Prep Sports*
Sunday
Forum; Entertainment; Neighbors; Travel, Local Real Estate; Local
Jobs; Outdoors Page; Color Comics; Parade Magazine; Coupons and
Other Valuable Preprinted Sections.
* During the school year and season
Impact Section Rates
Back to top↑The Huntsville Times publishes a comprehensive list of targeted, special sections and pages throughout the year. Call your advertising representative for complete information including advertising rates and deadlines.
Sun. - 45.25 per col. inch; Daily - 39.25 per col. inch.
ROP Depth Requirements
Back to top↑Minimum size/depth is one inch by one column. Advertisements exceeding 18.5
inches in depth are set to occupy full column (21 inches) and charged accordingly.
Contract and Copy Regulations
Back to top↑Classified Standards of Acceptance
- Publisher reserves the right, at its absolute discretion and at any time, to edit, revise or cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. In the event of such a cancellation or rejection by Publisher, advertising already run shall be paid for at the page rate that would apply if the entire order were published.
- All advertising is subject to approval by the Publisher. The Publisher shall have the right to determine the classification of any advertising copy submitted.
- Ads must conform to local, state and federal laws.
- Ads that slander or harm individuals or business firms are not accepted.
- Ads that discriminate by race, religion, age, sex or origin are not accepted.
- Requests for contributions, except to officially recognized charities, are not accepted.
- Advertising set to resemble news matter must have "ADVERTISEMENT" printed at the top.
- Gambling propositions, drawings or lotteries are not accepted.
- Ads requiring respondents to send money, photographs, etc., are not accepted.
- Ads using another person's name or picture are not accepted unless the advertiser furnishes newspaper with written permission.
- Advertisements which include the names of hotels, individuals, firms or brand names, business institutions, etc., are not accepted until permission is secured to use their name.
- Ads for artist models or photographic models are accepted only from accredited art schools.
- Ads offering work out of home are not accepted.
- Employment travel ads are acceptable with management approval and prepayment at the national rate.
- Ads that require investment or purchase of any article, or require remittance of any nature must clearly state conditions.
- All "business opportunity" advertisements are subject to the approval of management, and must contain specific reference to type of product or service handled, together with firm name and complete address. Payment in advance is required.
- Advertising for "900" number services and ads with international long distance numbers are not accepted. Ads containing "800" numbers referring to "900" numbers are not accepted.
- Adoption ads are accepted only upon the approval of the Publisher.
- Employment information ads and credit repair ads must be approved by the management and pre-paid.
- Advertising for psychics is not accepted.
Closing Times
Back to top↑| Set Solid Line Ads | Copy Due from Advertiser |
|---|---|
| Sunday | |
| Entertainment, Life, Travel | 5:00 pm Tuesday |
| All other sections | 5:00 pm Wednesday |
| Monday | 5:00 pm Thursday |
| Tuesday | 5:00 pm Friday |
| Wednesday | |
| Madison Spirit | 5:00 pm Wednesday |
| Sell It!(TMC) | 5:00 pm Thursday |
| All Other Sections | 5:00 pm Friday |
| Thursday | 5:00 pm Monday |
| Restaurant Review Page | 4:00 pm Monday |
| Friday | |
| TV Times | (2 weeks prior) 5:00 pm Thursday |
| Auto Buyers Guide | 5:00 pm Tuesday |
| All Other Sections | 5:00 pm Tuesday |
| Saturday | 5:00 pm Wednesday |
| HOLIDAY WEEKS | Deadlines Advanced 24 Hours |
| COLOR ADS | Deadlines Advanced 24 Hours |
| Set Solid Line Ads | Copy Due from Advertiser |
|---|---|
| Sunday | 5:00 pm Friday |
| Monday | 5:00 pm Friday |
| Tuesday | 5:00 pm Monday |
| Wednesday | 5:00 pm Tuesday |
| Thursday | 5:00 pm Wednesday |
| Friday | 5:00 pm Thursday |
| Saturday | 1:00 pm Friday |
| Sell It! | 5:00 pm Friday |
Mechanical Measurements
Back to top↑Printed by TKS Offset Process: Standard Advertising Units Accepted
CLASSIFIED FULL PAGE SIZE
10 columns (11.960 inches) x 21 inches deep
| Other Widths | |
|---|---|
| 1 col | 1.092 inches |
| 2 cols | 2.300 inches |
| 3 cols | 3.500 inches |
| 4 cols | 4.715 inches |
| 5 cols | 5.922 inches |
| 6 cols | 7.130 inches |
| 7 cols | 8.338 inches |
| 8 cols | 9.545 inches |
| 9 cols | 10.752 inches |
| 10 cols | 11.960 inches |
| Double Truck (as available) 21 cols | 24.035 inches |
GO AND TV TIMES TABLOID:
5 columns 9.875 inches wide x 11.875 inches deep
| Other Widths | |
|---|---|
| Modular sizes sold in sixteenth, eighth, quarter, half, full and double truck | |
| 1/16 page | 4.847 inches x 1.375 inches |
| 1/8 page | 4.847 inches x 2.875 inches |
| 1/4 page H | 9.875 inches x 2.875 inches |
| 1/4 page V | 4.847 inches x 5.875 inches |
| 1/2 page H | 9.877 inches x 5.875 inches |
| 1/2 page V | 4.847 inches x 11.875 inches |
| full page | 9.875 inches x 11.875 inches |
| double truck | 21.000 inches x 11.875 inches |
Homes For Today Magazine
Monthly Magazine
Image size: 7.375 inches x 10 inches, Page size: 8.5 inches x 10.875 inches
Electronic Ad Delivery
Back to top↑Macintosh Platform
Please send ad files electronically to ensure the best reproduction, Acrobat PDF files are preferred. Ads may be uploaded electronically by logging on to www.huntsvilletimes.com and accessing AD UPLOAD.
Programs accepted
Photoshop, QuarkXpress, Adobe Illustrator (turn type to outline), MultiAd Creator, Freehand (turn type to outline).
Media accepted: 3.5" floppy disk, Iomega ZIP or CD.
Required: EPS files and fonts used in document. All color files need to be converted to CMYK for printing. Photographic elements at 200 dpi.
HALFTONE SCREEN, PREFERRED 110 LINES
PRINTING PROCESS: ROTARY WEB OFFSET
Special Classification Rates
Back to top↑General Classified Rates
10 Column Format, Cash with copy.
| Daily | 4.93 per line |
| Sunday | 6.03 per line |
minimum charge 3 lines
CAP Rates
Co-op Action Plan (Multi Dealer Advertising) CAP logo and
participating dealer names must appear in each advertisement, commissionable.
| Daily | (six column) 59.12 per col inch |
| Sunday | (six column) 77.84 per col inch |
Political Advertising
Lowest rate applicable with paid contract. Advertising must contain the words "paid political advertisement" and contain the name and address of person(s) placing the ad.
Employment Classification
(six column format)
| Daily | 115.06 per col inch |
| Sunday | 140.63 per col inch |
Legal Advertising
(ten column format)
| Daily | 1.24 per agate line |
| Sunday | 1.49 per agate line |
| Affadavit Charge | $12.00 each |
Blind Box Service Charge
| Replies Picked Up or Mailed | $65 |
| Replies Held For | 30 Days |
Obits
We accept death notices placed through funeral homes only. Customized obituaries are available at the following rates.
| Up to 40 words | FREE |
| 41-54 words | $50 |
| 55+ words | $50 plus $.95 per word |
| Photo | $25 |
| Emblems | $20 |
Sunday Color Comics
Back to top↑Published Every Sunday
Sizes Available
| Size | Width | Depth |
|---|---|---|
| Full Page | 11.75" | 20" |
| 3/4 Page | 11.75" | 15" |
| 1/2 Page | 11.75" | 9.75" |
| 1/3 Page | 11.75" | 6.50" |
| 1/4 Page | 11.75" | 4.25" |
| 1/6 Page | 11.75" | 3" |
Other Sizes: Spadea - (Uses two full pages). Gatefold - (Uses one page). Rates: ROP black and white rates apply. Production costs are not included. Subject to agency commission. Reservations must be made six weeks in advance of publication. Printing materials are due four weeks in advance of publication. Comics printed by Treasure Chest Advertising, 3440 Browns Mill Road, Atlanta, GA 30354. Please send duplicate material. Card tip-ons are charged at $350 extra.
Magazines
Back to top↑GO
. . . . . Thursday
GO is your “good Times magazine.” GO features stories on what’s
happening in
Huntsville, from movies to concerts to local bands, and restaurant reviews.
GO has all
of this and more. Closing dates are Mondays, prior to Thursday publication.
TVTIMES
. . . . . . . . . . Friday
Weekly TV listings in a handy tabloid format. Advertisers earned rate applies for 52 week commitment. Slightly higher for 26 week commitment.
HOMES FOR TODAY
. . . . . . . . . . . . . .Second Friday of each month.
Distributed in racks throughout Huntsville/Madison County. Published in
conjunction
with the Huntsville Area Association of REALTORS®.Advertising available
to members of the Huntsville Area Association of REALTORS®. Closing dates
are four weeks advance of publication week. Contracts available.
PARADE
. . . . . . . . . . . . . . . . . .Sunday
FROM HOUSE TO HOME™
. . . . . . . . . . . . .Quarterly
From House to HOME™ is published the first Saturday in March, June, September
and December and is distributed with The Huntsville Times to selected routes
in
selected city zip codes. This exclusive magazine showcases area homes and features
stories on home decorating, remodeling and landscaping trends. Closing dates
are
seven weeks from publication. Contracts available.
INITIATIVES
. . . . . . . . . . .Semi-Monthly.
A semi-monthly magazine published in cooperation with Huntsville-Madison
County Chamber of Commerce, Initiatives is the largest direct delivered, local
business to business magazine in the area.
Circulation
Back to top↑Established 1910. Member ABC
Circulation verification details in publisher's statement and audit report.
Subscription: $24.00 per month mailed
Single Copy: $.50 daily, $1.25 Sunday
Policies and Conditions
Back to top↑- The rates shown in this rate card cancel and supersede all previous rates in all previous rate cards. Publisher reserves the right to revise advertising rates with 30 days notice.
- Classified rates apply only to advertising space relating to the regular business owned by the advertiser specified and conducted from its permanent premises. These rates can not be used directly or indirectly to cover advertising of any product of which the advertiser may be a distributor; nor do they apply to any advertising classified as General Rate Advertising. Advertisements containing more than one retailer are placed through the General Advertising Department.
- Publisher reserves the right to edit, revise or refuse any advertising content for any reason.
- The Publisher shall have the right to determine the classification of any advertising copy submitted hereunder.
- Advertising must conform to local, state and federal laws. Any advertising tax imposed on the Publisher will be added to the rates shown herein. (Non-commissionable
- Incorrect rates on insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged at the applicable rates in effect at time of publication.
- The receipt of orders, written or verbal, shall be construed as acceptance of all conditions of the current rate card. Payment for advertising shall be made on or before the 20th day of the month following that in which advertising is published. If any bill is not paid by its due date, commissions shall be deemed not earned and the gross amount of the bill shall be paid in full.
- Rates apply to inches, space, dollars and/or other amounts used in The Huntsville Times within the contract year. In the absence of a contract, all advertising will be billed at open rate. Master contracts of multiple product advertisers should include all product names in the contracts.
- Advertiser shall be obligated to insert during each thirty (30) day period of this agreement, no less than one-twelfth (1/12th) of the total space contracted for. Publisher may, at its option, waive this requirement for any thirty (30) day period, but such waiver shall not affect future thirty (30) day periods nor shall it alter the total amount of space contracted for.
- Advertising contracts received within thirty (30) days of the first insertion will qualify for contract rates. In the event that a) advertiser uses or pays for less advertising than that specified herein or the Advertiser otherwise breaches the terms of this agreement, or b) if at any time Publisher in its reasonable judgement determines that Advertiser is not likely to have published the total amount of advertising specified herein during the term of the agreement, any rate discount will be retroactively nullified and Advertiser will be charged the difference between the contract rates charged and the rates applicable for the volume of space actually used and paid for, in accordance with the applicable rate schedules ("short rate"). In such event, Advertiser must reimburse Publisher for the short rate within ten days of Publisher's invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable). In the event Advertiser runs more advertising than contracted for, the Advertiser will be eligible for a year-end rebate based on the difference between the actual rate earned and the rate contracted for. In order to receive the rebate, the Advertiser's bill must be current as of the expiration of the contract year.
- Space contracted for will not be sublet to others or used for purposes other than herein named.
- Advertiser will receive credit for full price preprint advertising only toward his annual ROP contract as follows: Total net annual preprint billing will be divided by the average of the daily and Sunday contract rates with exact inches earned credited to the Advertiser's contract. Rebates or short-rates will be the difference between contract rate and earned contract rate for ROP advertising only.
- Please read your advertisement the first day it appears. Report any errors immediately. Publisher will not be responsible for errors except to the extent of the cost of the first insertion - and then only to the extent of a make-good publication for that portion of the advertisement rendered valueless by such error. Such allowance or adjustment shall not be made if the error is immaterial, or was the fault of the advertiser. The Publisher will make the final judgment.
- Publisher will not be responsible for errors when correct copy of advertisement is not supplied by Advertiser or Agency. No allowance will be made for omissions or errors of key numbers not in original printing material.
- Proofs are submitted at Advertiser's request for the purpose of Advertiser's scrutiny and approval or correction. Advertiser assumes responsibility for correcting any and all errors that appear on a proof, whether or not such errors were on the original copy, and no adjustment will be made for errors appearing in any published ad that were not corrected on a proof by the Advertiser. Advertising placed on a no-proof basis is done at the Advertiser's risk
- The sole liability and obligation of the Publisher for any failure to publish any advertisement shall be to refund any amount paid to the Publisher for such advertisement. The liability and obligation of the Publisher for any other breach of these terms and conditions or act or omission of the Publisher with respect to any advertisement including, without limitation, any mistake or error in a published advertisement or any late or untimely publication of an advertisement, shall not exceed the cost of such advertisement under the provisions hereof. In no event shall the Publisher be liable to the Advertiser or to any other parties for any further damages of any kind arising from any breach of these terms and conditions or act or omission of the Publisher with respect to an advertisement including, but not limited to, direct, indirect, special or consequential damages.
- In order to induce the Publisher to publish advertising, and in consideration thereof, Advertiser and Agency represent and warrant by submitting advertising to the Publisher that all facts stated in such advertising will be true and correct, and that therein there will be no libel and no invasion of privacy with respect to any person, partnership, corporation or other entity, and no infringement of any trademark, copyright, or other intellectual property right with respect to any person, partnership, corporation or other entity. The Advertiser and Agency agree to indemnify and hold The Huntsville Times, Newhouse Newspapers, its officers, agents and employees harmless from any claim of libel or invasion of privacy, or infringement of trademark, copyright or other intellectual property claim, and against any recovery, fees or expenses which may arise out of or be caused by any such claim.
- Specifications on orders insisting on specific pages or sections or "omit" are not acceptable. Demands for exclusivity, or request for notification of any competitive advertising, will be considered as requests only. Failure of the newspaper to comply with any such requests cannot be considered as reason for non-payment of any ordered advertising. Due to everincreasing use of coupons, the backing of coupons can occur. We will make every effort to avoid this and will not be held responsible or liable for any such occurrences.
- All political ads are cash in advance (volume discounts apply). Ads for candidates for any public office must include the name and address of the individual placing and/or paying for the ads.
- Advertisements having the appearance of editorial material must be set in sans-serif type and must have the word "ADVERTISEMENT" printed above each column. The Publisher reserves the right to insert the word "ADVERTISEMENT" above any copy at the Advertiser's expense.
- Every effort will be made to return artwork and layout furnished by advertisers, on their request, but the Publisher cannot be held responsible in case of loss or damage.
- Composition and alteration charges: A charge of $5.00 per column inch will be made for ads set and not inserted.
- Advertiser and Agency shall be jointly and severally liable for the payment of all bills and charges made. Advertiser authorizes Publisher, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser's liability to Publisher. The rights of the Publisher shall in no way be affected by any dispute or claim as between Advertiser and Agency.
- Advertiser and Agency recognize that the copyright in any advertisements created by Publisher is owned by Publisher. As to all other advertisements, Advertiser and Agency agree that Publisher has the non-exclusive right, for the full term of copyright, by itself or through third parties, to republish and reuse any advertisements submitted hereunder in any form in which the advertisements may be published or used (in any media now in existence or hereafter developed) in whole or in any part, whether or not combined with material of others.
- The foregoing terms shall govern the relationship between the Publisher and Advertiser and Agency. Publisher has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing signed by Publisher, no other terms and conditions in insertion orders, copy instruction, letters, or otherwise will be binding on Publisher.